3 Reasons Businesses Should Not To Focus Entirely On Facebook

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3 Reasons Businesses Should Not To Focus Entirely On Facebook

Reason #1: Facebook organic reach is literally … non existance

It’s real and it’s happening. If you are fan of podcast, listen to Joe and Robert in PNR episode 76 where they discuss on the dipping of Facebook organic reach.

If you are managing a page, you will tend to realize that not every post of yours will be visible on your readers timeline. And in most cases, only a small number between 1 – 5% who will actually sees it.

Tell me if I’m wrong but I believe this contradicts with the point of using Facebook pages.

Need more examples? Take a look at Darren Rowse, Chris Brogan and Mark Schaefer. They are sharing more on their Facebook profile instead of Facebook pages.


Reason #2: Advertising on Facebook is  challenging

So, you think Facebook advertising is all about spending $10 to $20 a day and you’re all set for success? Not really.

If you want to invest time and effort into Facebook advertising, you need to understand how it works. Of course, there are great resources such as Amy Porterfield and Jon Loomer that will keep you out of trouble.

But trust me, it is no easy work and definitely not a walk in the park.

It is easy to fork out your credit card and add some funds into your Facebook advertising strategy but in order to make it work for you, a lot of time is needed to make ‘that’ happen.

For starters here are some serious Facebook features you need to master:

  • Pixels (creating and placing)
  • Creating lookalike audience
  • Deep analytics with Facebook insights

Here’s the thing. You don’t have to master all the above, but master them would give you a better opportunity to reach more audience and audience that matters most to you.


Reason #3: Facebook advertising won’t work if you have low budget

Advertising on Facebook isn’t an one off thing. Here’s the concept most people have when it comes to Facebook:

  • Promote a post
  • Promote a product
  • Get more likes

And if you score either one of the above, you’ll get sales and get more money. Not really.

What people doesn’t see is that they aren’t doing it correctly. Facebook is a semi-paid media platform and you need to ensure that you are getting the BEST out of it.

How much is a click for you? Maybe a few dollars or a few cents? Instead of leading these potential buyers straight to your product page, convinced them to sign up for your mailing list.

Why? So you can use them in the future, for Christ’s sake!

The whole point of this is simple. Facebook advertising isn’t just strategy to improve sales. Use it only when you have your sales funnels ready; email list, buyer’s persona, buyer’s journey etcetera.


Reginald, why are you giving me all these rants? Bad day, maybe?

Okay, I admit it. It took me over 60 minutes just to write one paragraph because of crappy Internet service I experienced the past few days. But no, that’s not the reason.

I seen too many businesses assuming that Facebook advertising is the only way for social marketing. The worst part? They go in with very limited knowledge and without preparation. In return, thousands of dollars spend for just a minimal ROI.

Again, let me stress on this. Facebook isn’t bad and it is really powerful especially for paid media. But don’t ever consider Facebook as your only option for marketing a business.

So what do you think? Tell me, share your rant etc in the comments below.

By Reginald Chan

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