May 9, 2017

Paying commissions isn’t great, but empty rooms are worse

Many independent hoteliers hesitate to list their rooms on OTAs because of the commissions they have to pay. Although some may argue that 15 -35% of […]
March 17, 2015

The Ten Commandments of Online Marketing

1. Have a strategic plan. Most small business owners have a vague idea of what they should be doing online. Many understand that search engine optimization […]
March 5, 2015

Can hotels use metasearch to compete against OTAs?

After several years of growth punctuated by major acquisitions, mergers, partnerships, and product launches, travel metasearch looks set to evolve rapidly in 2015 as the line […]
February 17, 2015

4 Ways to Improve Your Digital Marketing in 2015 and Beyond

According to the Sales force 2015 State of Marketing report, marketers are changing their digital marketing priorities for 2015. While last year marketers scattered their attention […]
February 16, 2015

How to Increase SEO with Google+

If you’re like many people online, you have a love/hate relationship with Google+. On one hand, you might not be a huge fan of the platform […]
February 10, 2015

10 Social Media Marketing Mistakes Businesses Must Avoid

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your […]