Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off the beaten path folder where lots of people thought they would rot forever.
Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they started rolling out a brand new mobile and web app called Inbox. Though it’s definitely not as drastic as the initial layout change, since the rollout has been slow, marketers have been wondering what makes Inbox different and how it will affect their day-to-day jobs.
To help us all get to the bottom of this new release, we requested access and spent a few hours playing around with the new tool. We’ll walk you through the basics of the new app, give you our take on what this means for marketers, and offer a few tips for those of us deciding to jump on this trend.