June 7, 2017

Three Simple Tips to Manage your Revenue

Managing revenue effectively is a challenge, with an industry landscape that involves so many distribution channels – wholesalers, travel agents, online travel agents, and meta search […]
June 3, 2017

Metasearch Trivago & Tripadvisor Get Along

With Trivago now public and TripAdvisor going through a strategic shift, hotel metasearch is in the spotlight. Taking a step back, we look at underlying themes […]
May 24, 2017

Optimizing your online channels: 9 proven ways to make OTAs work for you

OPTIMIZE FOR THE BEST RESULTS To get the full benefit of OTAs and their reach, here are nine proven ways you can optimize your hotel’s profile: […]
May 18, 2017

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

Do you want more social traffic to your blog posts? Wondering how to tailor your blog post shares for each network? Properly sharing your blog posts […]
May 9, 2017

Paying commissions isn’t great, but empty rooms are worse

Many independent hoteliers hesitate to list their rooms on OTAs because of the commissions they have to pay. Although some may argue that 15 -35% of […]
March 3, 2016
Google-Analytics-Tutorial

What every hotelier should be analyzing website traffic on Google Analytics

For many hoteliers, analyzing the data on Google Analytics can seem very intimidating especially with the many different reports that are readily available on its platform. […]