Calls to action help drive people from Facebook to take actions that are important to your business (ex: booking appointments at your salon). You can add a call-to-action to your Page at no cost. Keep in mind that not everyone has this feature yet.
To add a call-to-action button to your Page:
1. Go to your Page’s cover photo and click Create Call-to-Action.
2. Choose your call to action and the destination URL that you want to link to. We’ll automatically choose the best destination based on your specified web address, but you can edit these suggested destinations.
3. Click Create.
Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:
• Book Now
• Contact Us
• Use App
• Play Game
• Shop Now
• Sign Up
• Watch Video
If you’re looking to add a donation feature to your charitable organization’s Page, please keep in mind that this feature isn’t available to everyone yet.