Although Google has continued to evolve and ranking on the first page of Google is harder now than ever before, on site optimisation is still a huge factor in ranking a website. If your on site optimisation isn’t up to scratch then you will be harming your websites search engine visibility. Meaning, you will never rank to your full potential. Is your website optimised in the best way? Continue reading this article to discover how you can analyse your existing on site optimisation and improve it, to enhance your positions in Google.
The title tags should be one of the first things that you analyse on your website. To do this, make a list of all of your website urls. You can either do this manually or use a crawling program like Screaming Frog. This will download all of your website links for you and will also give you some useful information on your meta tags.
Once you have got a list of your urls you need to make a note of what your current title tags are. You could do this in a word document, Excel or another similar program. To check your title tags, right click on a page you want to check on your website, then click view page source. Press CTRL and F together to do a search. Type in the word ‘title’ into the search bar that comes up. This should bring you directly to the meta title of that web page. It should look something like this…text.
An easier way to make a note of all your website meta titles is to use Screaming Frog. Once you have entered your website it will generate all of your title tags automatically among other useful things. This will also tell you which duplicate tags there are, if any are missing, and if any are over the 65 character recommended limit. These are three of the main things you need to look at. Finally, with your title tags, make sure they aren’t stuffed with keywords. It is good practice to include one or two keywords and your business name. For example, “Keyword 1, Keyword 2 – Business Name”. This also must make sense to a person reading it making it user friendly, as well as pleasing the search engines.
This will be easy to do once you have got a list of all of your website page urls. There are a number of things you should be looking at when reviewing your website content and a few questions you can ask yourself…
After reviewing your website content you will realise which pages on your site need work and where you can potentially target more keywords with new pieces of content. By doing this you can further enhance your presence in Google.
Meta descriptions are another important part in the on site optimisation of your website. They can be found the same way as the title tag can be but instead of searching for ‘title’, search for ‘description’ in the source code of your website. You will then come across something that says ”
<meta name=”description”. This is where your description will be. Please see some useful tips for meta descriptions below.
If you implement the above in your websites optimisation and use this information to analyse whether or not yours is up to scratch, you will start getting more out of your SEO campaign. However, not everything is covered in this article and there is a lot more on site factors you can review.
Article by Matthew Tudge