Why want online direct booking?
The answer would be “Get higher ADR” than OTAs booking due to direct booking have less commission fee.
There are some techniques to improve you direct booking:
1 – A attractive website design
2 – Products and services are ready with the attractive price, promotions and packages that linking with your internet booking engine system to make the guest convenience to reserve the room with right rate.
3 – Mobile friendly website as well as internet booking engine.
4 – Website is running full of content included descriptions, photos and videos.
5 – Strong in online marketing such as social media, search engine optimization, search engine marketing, local optimization…etc
6 – Analyst your website and re-target your audiences to get high conversion rate.